Hyrox Launches Comprehensive Training Ecosystem for Gyms Worldwide

Global fitness race brand Hyrox has taken a significant stride by introducing Hyrox365, a comprehensive training and education ecosystem designed for gym operators...


Best of Both Worlds: The Rise of High-Intensity, Low-Impact (HILIT) Training

Brands like Solidcore are championing the benefits of HILIT, which combines HIIT’s efficiency with a low-impact focus, reducing wear and tear. The popularity...


Pvolve and HigherDose Partner to Offer Mindfulness Classes

Pvolve, the fitness brand known for its functional workouts, has joined forces with HigherDose, an at-home wellness tech company, to introduce a series...

Athletic Cosmetic

Athletic Cosmetic Company Bets Big on Sports Makeup

Athletic Cosmetic Company, founded by a beauty industry veteran and a former professional tennis player, is making waves in the world of sports...

Home Fitness

American Home Fitness Files for Bankruptcy Amid Post-Pandemic Market Challenges

American Home Fitness, a well-established provider of at-home and commercial-use fitness equipment, has filed for Chapter 11 bankruptcy protection. The move comes in...

Fitness Innovation

High-Intensity Interval Training: The Next Frontier in Fitness Innovation

The fitness industry is on the brink of a revolution, with High-Intensity Interval Training (HIIT) poised to redefine the landscape of boutique fitness...